Recently, Bridgestone sponsored the Teens Drive Smart Video Contest to encourage teens to defy stereotypes by working to combat the hazard of distracted driving. The contest specifically required teen entrants to create a public safety announcement (PSA) related to the dangers of distracted driving. Each of the short films selected for television broadcast tackles this issue in ways that speak to teens specifically.
For example, one short entitled “A Reciprocal of Teen Drivers” displays positive sentiments about responsible teen drivers after the words are presented in reverse order highlighting the very stereotypes that tend to brand teen drivers in a negative light. Other shorts use animation, personal stories and commonsense messages to reinforce that teens should avoid distracted driving and defy stereotypes that paint novice drivers as inherently irresponsible.
When teens become directly responsible for influencing their peers, innovative, poignant and properly-targeted messages can reach the intended audience with greater impact than other efforts might. Hopefully proactive and concerned teens will continue to address this critical safety issue with urgency and insight in order to effectively educate new motorists against potentially deadly decision-making behind the wheel.
Source: AutoWeek, “Teen-created PSAs combat distracted driving,” Graham Kozak, Jan. 30, 2013
If you have been injured in an accident due to distracted driving, call Attorney Mike Hancock with Hancock Injury Attorneys for a free strategy session at 813-915-1110. Phones and live online chat are answered 24/7.
Posted in Car Accidents
Friday, February 15, 2013
